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The origins of Physician Practice Resources, Inc. date back to 1995 when Dr. B. W. Ruffner began an organization to manage and bill for the academic practices based at Erlanger Medical Center. After a few years it became clear that the academic practices were going to become hospital practices. Dr. Ruffner engaged William H. Taylor II, CPA, MBA to guide the organization toward providing services to independent practice physicians.

In 2005, Physician Practice Resources was organized to take over and expand the organization begun in 1995. Dr. Ruffner was right in that virtually all of the academic practice business was taken over by the hospital. However, despite this loss, PPR has tripled in size. The eighteen people in our central office have over 350 years of combined experience in healthcare operations and billing. Because we staff a number of our client offices, we have over 80 employees. Because we are not affiliated with any healthcare system, we work only for our clients’ success.

Physician Practice Resources has the experience, the depth of resources, and economies of scale to enable the solo and small group practice to survive, even thrive, independently in today’s healthcare environment. If physicians want to stay in control of their practice and stay independent, Physician Practice Resources is the option.

William H. Taylor II
CPA, MBA – Executive Director

Mr. Taylor received his bachelor’s degree in business and accounting at Southern Adventist University in 1974 and a Master’s of Business Administration degree in 1987 from Loyola University, Graduate School of Business in Chicago, Illinois.  Additionally, Mr. Taylor has done post graduate work at Harvard School of Public Health.  He is a certified public accountant in Tennessee and Florida.

He has held senior management positions in hospitals, academic medical centers, and large multi-specialty physician groups.  He is an adjunct assistant professor at the University of Tennessee College of Medicine – Chattanooga Unit.

Lisa K. Cruz
Billing Manager

Ms. Cruz began her career at TCFPA on April 1, 1991, a large family practice group in North Georgia.  She left her work family after six years, to further her career.  She started working for the McCallie Medical group, that later became Beacon Health Alliance in 1997.  On February 21, 2001, she continued her career and advancement by working for UT Physicians which later became Physician Practice Resources.

She has over 25 years of operational experience in all aspects of patient financial management; registration, charge/payment posting, balancing, front desk controls, claim transmission, follow-up, and collections.  She assists providers and staff with office, billing, and coding needs.

She has been with the organization since 2001 and managed the patient financial services department since 2005.

Alicia C. Rogers
Practice Administrator

Ms. Rogers began her career with Physicians Practice Resources in 2014. Ms. Rogers has 25 years of operational experience in all aspects of overseeing the daily functions of medical practice focusing on primary care and multi-specialties of children and adult patients.

At Physicians Practice Resources Ms. Rogers assists our clients in all daily operations of our offices with regard to scheduling of patients, hiring, training all of our front desk, all of the administrative aspect of offices, and audit of operations to maintain compliance. In addition Ms. Rogers supervises the credentials staff and float pool.

Ms. Rogers has undergraduate studies toward an RN and is currently pursuing a Bachelor’s degree in Business Management from Western Governor’s University.


Medical Group Management Association
Tennessee Medical Management Association
Chattanooga Medical Management Association

Sam Bernal
Finance Director

After spending over four years as a U.S. Army Ranger and deploying four times in support of Operation Enduring Freedom, Sam Bernal returned to Southern Adventist University in Collegedale, Tennessee. While taking every accounting class offered, Sam joined Physician Practice Resources in his junior year as our courier and filled in with various accounts payable and accounts receivable functions.

Upon graduating with his Bachelor’s degree in Business Administration, Sam enrolled in the Master’s of Accountancy program at UTC and completed one semester before accepting a position at a CPA Firm in California. Six months later, Sam left the CPA firm to join Physician Practice Resources as our Finance Director. Sam is a CPA candidate, studying towards licensure in the State of Tennessee.

Debbie D. Burnette
Director of Human Resources

Ms. Burnette began her career with Physician Practice Resources in 2007. She has 30 years of operational experience in all aspects of the daily functions of medical practices from the clerical and clinical perspectives. Ms. Burnette has a Bachelor’s degree in Business Administration and Management from the University of Tennessee at Martin.

At Physician Practice Resources, Ms. Burnette is responsible for all aspects of with Human Resources operations; recruiting, hiring, training of new employees, compensation, benefits, discipline, termination, and compliance with OSHA and HIPAA.

Alicia Howard
Credentialing Specialist

Alicia Howard began her career with Physician Practice Resources in 2011, as a part time employee. In 2012, she took a full time position at one of our offices where she learned all aspects of scheduling, posting, and front desk work. In 2014 she was offered full time position at the main office of Physician Practice Resources where she took over the collections department as well as managing the float pool for our various locations. In February 2017, she was promoted to Credentialing Specialist and has learned all aspects of her job.